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About VenturaVie


Team VenturaVie

Victoria Zitrin and her muse Matisse - F

Victoria Zitrin

[with her muse Matisse]

Founder & President

Victoria Zitrin is an artist, entrepreneur and advocate who lives in San Francisco, CA. She is the Founder and President of VenturaVie, a public charity  that elevates community through nature, art and fashion. VenturaVie operates V Boutique, a brick-and-mortar shop in San Francisco’s historic Cannery building. Selling clothing and jewelry, V Boutique also creates community through salons to raise awareness with local leaders around issues such as sex trafficking and financial literacy, and facilitates after-school and summer programs with kids to give them solid foundations to determine their own futures.


VenturaVie also creates interconnections through residency programs for both children and adults through gardening + cooking, building furniture with rammed earth and pleinaire community projects. Victoria was formerly on the Board of Directors for Enterprise for High School students, a 50-year-old high school program that promotes job search, acquisition and retention services.  


Additionally, she serves as a member of the Vital Voices Council of the Bay Area, part of a national group of women leaders, all working to change the world by exerting their strength and wisdom. Victoria has utilized her law and mediation background to help people resolve conflicts creatively and peacefully and successfully for all and her background as an artist and yoga/ayurvedic teacher to help people find balance and create healthy lifestyles. 

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Veronica Muth

Veronica Muth is a native San Franciscan and graduated from Fashion Institute of Design and Merchandising with a degree in Product Development/ Merchandise Marketing. She is the first in her family to attend college and go after her dreams. Veronica has 20 years of retail experience in San Francisco Union Square area. She has worked as a sales,training manager, a personal shopper. She managed Aerosoles shoes for 11+years.   She hired, supervised and trained over 50 employees over the years. Veronica’s passion is in fashion and mentoring youth. She has spent many years serving the community with a focus on youth volunteering tutoring at schools. She is a mother of four active children under 12. It is important to Veronica to show her children that anything is possible.


Veronica’s vision for V Boutique is to create an environment where women can come to feel great inside and out. For us to have unique designs at great prices. V Boutique supports local designers by carrying and selling their products. Veronica mentors high school student interns by teaching different aspects of retail business. V Boutique provides monthly feedback on local causes supported and how many people served.  Veronica would like to continue having workshops that elevate and bring women together to raise awareness and support one another.

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Shahd Elkhier

Shahd was born in Sudan. At the age of three, Shahd and her family migrated to Minnesota. Growing up she loved the arts and she loved being involved in the community. She was part of the National Honors Society at her high school where she was able to do a lot of different volunteer projects in the community. In college she became a mentor with the One2One program where she was able to mentor 6th graders at a local elementary school. Shahd moved to San Francisco and is attending the Academy of Art University to pursue her bachelors in Acting. Shahd loves acting because she can tell stories and make connections with people all over the world. Shahd is blessed up be a part of V Boutique because of its mission, the wonderful people see gets to work with, and the connections she makes with people all over the world.

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Cheryl Musacchia

Cheryl Musacchia: Retired Human Resources Executive Assistant working for Engineering Consultant and Construction firms in Bay Area for more than 25 yrs; Mother, and Grandmother to 9 year old boy living in S.F.; interests in art, reading and travel. This is my first time working with women. Working with these women, with this purpose has created a drama-free environment which I have never experienced before. Listening to stories. Raw stories. The clothes and beautiful accessories and jewelry are wonderful. But being in the shop has revealed so many life experiences:  of overcoming; Illnesses. Losses- of children. Of husbands. Of breasts. The shop has been a vehicle for healing and we can make a difference in helping others feel better. Even for an hour. So many shared experiences. It is a Safe place, a haven, in an unsafe world. Being part of this makes me realize I like myself, who I have become. At my age. And that I can continue to be curious and awake. I no longer feel isolated. Grateful to have expanded my life with the V Boutique and VenturaVie.

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